Privacy Policy

SHOPSYDE is committed to respecting your privacy and protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you browse the SHOPSYDE website, create an account, place an order, contact customer support, subscribe to marketing communications or otherwise interact with our services.

This policy should be read together with our Terms & Conditions and other applicable notices displayed on the website.

SHOPSYDE is a UK-based online retailer operated by SHOPSYDE LIMITED. Our registered company number is 16578244 and our registered office is 36A Knight Avenue, Canterbury, Kent, CT2 8PX.

We may collect information that you provide directly to us, information generated through your use of our website, and information provided by payment or delivery providers where needed to complete an order.

Depending on how you interact with SHOPSYDE, information may include:

• Name
• Email address
• Telephone number
• Billing and delivery address
• Account credentials and account information
• Order, basket, wishlist and purchase information
• Customer service and contact-form communications
• Reviews, questions and notification preferences where you use those features
• Marketing preferences, including newsletter subscription where you choose to subscribe
• Limited saved-payment display details where you store a payment method in your account, such as card brand and last four digits
• Website session, authentication and technical information needed to operate the site
• If you accept Analytics cookies, approximate website-usage information such as pages viewed, product interactions, device/browser type, traffic source and approximate country, region or city derived from IP address. We do not collect precise GPS location for this purpose

We only ask for information that is relevant to the service or purpose for which it is collected.

We may use personal information for purposes such as:

• Processing, confirming and delivering orders
• Managing your customer account, sign-in, password reset and account security
• Saving addresses, wishlist items, basket contents and order history
• Providing customer service and responding to enquiries or returns
• Processing payments through the payment providers available at checkout
• Arranging delivery through the courier or shipping services used for an order
• Preventing fraud, misuse and security incidents
• Maintaining and improving our website and services
• Sending order, account or customer-service messages
• Sending marketing or newsletter emails where you have subscribed or another lawful basis applies
• Meeting legal and regulatory obligations
• Establishing, exercising or defending legal claims where necessary
• Understanding how the website is used, including popular pages and products, approximate geographic region, device type and traffic sources, where you have accepted Analytics cookies
• Measuring purchases and conversion rates from completed orders for store analytics

We will use personal information only for appropriate and lawful purposes. Newsletter signup is optional and is not created automatically unless you subscribe or choose a related preference in your account.

Where applicable, we process personal data under lawful bases available under UK data protection law.

Depending on the circumstances, this may include:

• Performance of a contract, such as processing an order you place with us
• Compliance with a legal obligation
• Legitimate interests, where appropriate and where those interests are not overridden by your rights and freedoms
• Consent, where we rely on your permission for a particular purpose, such as optional newsletter subscription

The lawful basis depends on the specific processing activity. Where consent is used, you may withdraw consent subject to applicable limitations and legal requirements.

We may share personal information with trusted service providers where necessary to operate our business and provide services to you.

Depending on how an order or account is used, recipients may include:

• Payment service providers that process checkout payments. Card, PayPal, Google Pay and Klarna payments, where offered, are processed through the payment provider configured for that method
• Delivery and courier providers used to fulfil orders, which may include Evri and Sendcloud where those services are used
• Website hosting and infrastructure providers
• Email and communications providers used to send order, account or support messages
• Professional advisers
• Government bodies, regulators or law-enforcement authorities where required by law

We do not sell your personal information as a commercial product.

We only share information where appropriate for the relevant purpose and subject to applicable legal and contractual safeguards. Payment information is handled according to the privacy notices of the payment providers used at checkout.

SHOPSYDE uses cookies and similar technologies that are needed to operate the website, and optional cookies where you choose to allow them.

Necessary cookies are used to:

• Keep your shopping session and basket
• Keep you signed in to a customer or admin account
• Support security and basic website functionality
• Remember your cookie preferences

If you accept Analytics cookies, SHOPSYDE uses first-party analytics to understand website usage. This may include pages viewed, product views, searches, add-to-basket and checkout activity, successful purchases, device and browser type, traffic source or referrer, UTM campaign parameters, and an approximate country, region or city derived from your IP address by our hosting or CDN provider. Precise GPS or street-level location is not collected for this analytics feature. Raw IP addresses are not stored permanently in analytics records.

If you accept Marketing cookies, optional advertising measurement technologies may load, such as the OpenAI Ads pixel used to measure campaign conversions. These are not required to browse or place an order.

You can accept, refuse or change optional cookies through the cookie banner and Cookie Settings. Necessary cookies cannot be switched off because the website cannot function without them. Stripe scripts are loaded at checkout to process payments. Trustpilot InviteJS may load so we can send a review invitation after a completed order.

You can also manage cookies through your browser settings.

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Payment information may be processed by payment providers used during checkout. The information they process is handled according to their own privacy notices and applicable requirements. SHOPSYDE may store limited payment-method display details in an account, such as card brand and last four digits, where you choose to save a payment method.

Subject to applicable law, you may have rights in relation to your personal information, including rights to:

• Access your personal information
• Request correction of inaccurate information
• Request deletion in certain circumstances
• Request restriction of processing in certain circumstances
• Object to certain processing
• Request data portability where applicable
• Withdraw consent where processing relies on consent

Your rights depend on the circumstances and applicable law. Some requests may be refused or limited where a legal exemption applies. We do not promise that every request will always be fulfilled.

To exercise a privacy right, please contact SHOPSYDE using the contact details on this page or our Contact Us page.

We retain personal information for only as long as reasonably necessary for the purposes for which it was collected, including to fulfil contractual, legal, accounting, reporting, fraud-prevention and dispute-resolution requirements.

Different types of information may be kept for different periods depending on their purpose and applicable legal requirements. For example, order records may be kept for longer than a shopping session cookie. First-party analytics records are kept only for the retention period configured in Admin Analytics and are then deleted.

When information is no longer required, we take reasonable steps to securely delete or anonymise it where appropriate.

SHOPSYDE's website is intended for general consumers and is not specifically directed at children.

We do not knowingly seek to collect personal information from children where doing so would be unlawful.

If you believe a child has provided personal information to us inappropriately, please contact us so that we can review the matter.

Some service providers used by SHOPSYDE may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps and use applicable safeguards required by relevant data protection law.

The specific safeguards may depend on the destination country, service provider and circumstances of the transfer.

SHOPSYDE does not intend to make decisions producing legal or similarly significant effects about customers solely through automated processing on our website.

Payment providers used at checkout may apply their own fraud, risk or authentication checks according to their systems and privacy notices.

Account notification preferences may include optional product-recommendation emails. Those emails are sent only where the preference is enabled and are not used to make automated legal decisions about you.

Where automated decision-making or profiling is used in a manner that requires additional information or safeguards, the relevant information will be provided as required.

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or how we process personal information.

When we make a material change, we will update the revision date on this page and provide any additional notice required by applicable law.

You should review this page periodically for the latest version.

If you have questions about this Privacy Policy or how SHOPSYDE handles personal information, please contact us using the support details on our website.

SHOPSYDE LIMITED
Company number: 16578244
Registered office:
36A Knight Avenue
Canterbury
England
CT2 8PX

To exercise your rights, contact us using the details below or through our Contact Us page.

If you are unhappy with how we have handled your personal information, you may also have the right to complain to the UK's Information Commissioner's Office (ICO), subject to applicable requirements. Visit ico.org.uk.